October 11, 2014

Beauty Without Rules

October 11, 2014/ Allie Seidel

I am thrilled to announce that I partnered with Julep for their Beauty Without Rules campaign. Julep is a local company that sells primarily nail polish but also a variety of all kinds of beauty products. I designed and lettered downloadable desktop and phone wallpapers available for free here.

Love how the watercolor and calligraphy turned out, and I adore this campaign. Such a good reminder that we don't have to fit into a box or follow the "rules" that society has prescribed to us to be beautiful. Join the conversation by adding #beautywithoutrules to your instagrams, and enjoy the free downloadable wallpapers!

Hi, I'm Allie.

I wear many hats including mom, Pediatric Speech Therapist, and many in between. Here I write about DESIGN, MOTHERHOOD, STYLE AT HOME and LIFE in Seattle. Click HERE to read more about me. Say hi at allie@allieseidel.com.

The fine print: This website contains affiliate links. As an Amazon associate, I earn from qualifying purchases. Thank you for your support.

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Happy December! Our schools have power again after the snow outage and after two days we are so, so grateful. ❤️

Ta da! ✨ Things are happening around here. 🎄

Living room update featuring a layout swap, new to me chairs, and a new rug! This living room is constantly evolving, this is the latest set up and it feels like a good one. Swipe for some befores, including when we saw it listed. Today is also the start of @loloirugs Fall WayDay campaign! A two day big promo with @wayfair. This rug can be found there, it’s linked in stories, and the best part is it’s 100% wool, handmade in India and GoodWeave certified. The texture is wonderful and it adds such nice visual interest and dimension to the space. Bonus: it’s on major sale. ✨ #TheLoloiLook

Happy Halloween from Hogwarts! 🪄🦇🧙 This family costume theme has been on Daniel’s radar for yeeeears and he’s ecstatic that we are finally pulling it off (and is very much in character!) Blaire as the snitch is the absolute best part. 😂 We’re on our favorite @microkickboard scooters (we all have them!) so easy for kids getting around on Halloween if you’ve got some serious ground to cover because the mini and maxi size both stay upright with three wheels. Less than one week to go! Have you been ready for weeks or are you headed to the store? (Or is your kiddo still deciding or changing their mind??) 😬 Halloween can be fun and also a lot. Hope yours is safe and magical. 💫

No island? No problem! I DIY’d this island a year ago when we first moved in thinking it would be a temporary solution and it has held up so well I think it’s going to be permanent. This is an ikea hack, it’s a $200 base cabinet with a faux quartz top (laminate!) also ikea. I added unlacquered brass knobs and stools around the back. The kids eat breakfast here everyday, I love the added storage and prep cooking space, and that view to the backyard is not half bad either. 😍 Win win.

First, I just dropped off Trey at KINDERGARTEN! 🍎 Very big day around here. Excited to get to show up here more, however that looks in this next season. Second, the newest @loloirugs collab launches today, with @chrislovesjulia. This is the Francis (FRA-04 in natural/pebble) and it layers in such nice subtle pattern, tone, and texture in this room. Perk: it’s 100% wool! Hard to find at a good price. Perfect fresh start for this new season for us (it’s going to be a good one). #CLJxLoloi

Traveling with small kids, challenge accepted. ✔️ If you’re a frequent flyer with kids, these are a game changer! We get stopped by multiple people every single time we fly asking us where we got them. They make getting through the airport a breeeeze. They are @microkickboard and linked in stories ✨

Parenting is such a trip sometimes and also coaches are our heroes. Trey’s first swim meet! In California! On the same team I grew up on! The most fun 💦

Mint chocolate chip milkshakes, family time, lake life, and 6 years of taking this same photo year after year on the dock. Happy 4th! 🇺🇸

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